An iconic piece of Chinese culinary culture is hitting Malaysian dining tables as a famous mainland lager makes its local production debut in Shah Alam, Selangor.
Founded in Chongqing, China and brewed since 1958, Chongqing beer is crafted as an easy-drinking beverage designed for togetherness around the table.
It features a balanced taste profile with 3.8% alcohol by volume (ABV), making it well-suited for long meals and relaxed social occasions.
Available in 490ml cans, the beer offers an affordable option for everyday moments.
“As beer consumers in Malaysia show growing interest in authentic Chinese brands, this shift reflects more than a passing trend,” said Carlsberg Malaysia managing director Stefano Clini.
“The increasing appreciation for Chinese food, culture and lifestyle points to a broader evolution in consumer behaviour.
“We are confident in making the brand affordable and accessible to meet the evolving consumer needs,” he added.
Named after its city of origin, the beer draws inspiration from Chongqing – a dynamic city nestled among mountainous terrain and renowned for its bold flavours, fiery cuisine and vibrant social dining culture.
Designed to pair naturally with Chinese cuisine and hotpot, the lager reflects the communal spirit and warmth defining the city’s food culture, bringing an authentic taste of the city’s shared traditions to dining tables.
Anchoring the brand’s expansion to Malaysia is a strong sense of pride and brewing integrity.
“Having started my brewing journey with Chongqing beer in its home city, I am incredibly proud to now brew this iconic beer here in Shah Alam,” said brewmaster Roger Li, who is also the supply chain director of Carlsberg Malaysia.
“What matters most to us is staying true to its original character – refreshing, smooth, and easy drinking, so the flavours remain familiar to those who know Chongqing,” Li added.
Chongqing beer will be available at 99 Speedmart outlets nationwide from this month onwards, offering Malaysian consumers a refreshing lager with authentic Chinese provenance.
