Are you ready for a chance to encounter Miss Hong Kong?

For the first time ever, the Miss Hong Kong Pageant 2025 is filming in Penang, marking a milestone for both the long-running beauty contest and Malaysia.

On Friday (Aug 1), all 14 finalists – elegantly dressed in white – turned heads as they made an appearance at City Hall in George Town, drawing curious onlookers and media attention.

Over the coming days, the contestants will be exploring some of Penang’s most iconic sites, filming across scenic backdrops including seaside views and cultural landmarks.

According to state tourism and creative economy committee chairman Wong Hon Wai, the shoot is part of a collaborative effort between the Penang State Government and TVB.

Airing weekly to over 5.1 million in-home viewers in Hong Kong, the pageant is expected to not only promote Penang’s cultural richness on a global stage but also enhance its appeal as a premier destination for international television and film productions.

“Through the lens and journey of the contestants, the Miss Hong Kong Pageant 2025 will offer global audiences an immersive glimpse into Penang’s breathtaking landscapes, rich cultural heritage and contemporary charm.

“More than just a pageant, this production will serve as a tourism promotion that breathes new life, imagination and inspiration into Penang’s tourism brand,” said Wong in a statement.

Joining the contestants are award-winning TVB actor Benjamin Yuen and 2013 Miss Hong Kong second runner-up Moon Lau.

“Their joint appearance in this production not only adds to the star power of the programme, but also further elevates Penang’s screen visibility,” Wong added.